August 17th, 2006


Beer Cannon Montage.

The one thing that truly sucks about working on a luxury automotive account is that you can't do things like firing sausages or whipped cream canisters out of a cannon, and capturing it all in slow motion. Or filming hardcore girl-on-girl action to sell jeans. I didn't understand what this video montage had to with beer, until I realized that the beer client was Milwaukee's Best Light. Then I realized it's a slo-mo metaphor of what it's like for your mouth, stomach, brain and liver when you drink the brewed mule urine commonly referred to as Beast Light.

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